Coldplay Is Taking Over iHeartLand For An 'Immersive Experience'

Fans will be able to experience Coldplay like never before, because the band is taking over iHeartLand in Fortnite for a first-of-its-kind gamified music adventure.

During "Coldplay's Moon Music Album Experience: A Gamified Tycoon Adventure," fans can immersive themselves in an exclusive album release event featuring the Moon Music songs and newly released commentary behind the music from the album.

This first-ever concert tycoon experience is only available in State Farm Park in iHeartLand, and is unique because the entire game is the concert, and the entire concert is the game. This music experience will challenge players to build a rocket, a lunar base, and a concert stage through three phases of challenges, each one taking fans deeper into one of the songs from Coldplay’s chart-topping Moon Music album. Players start by building their rocket launch pad, rocket and eventually blasting off toward the moon. Players unlock new areas, in reactive environments tied to the music, on their intergalactic journey, eventually landing back on earth. While playing the game, fans are able to hear new music from Coldplay’s Moon Music album and in-depth exclusive behind the music commentary from Coldplay.

The "Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure" experience will take place in State Farm Park, in the heart of iHeartLand, on October 24th.

 For more information, fans can visit iHeartRadio.com/fortnite.