Evelyn Chatel, Servant Leader & Co-Owner of Freedom Automotive Group
Evelyn Chatel has over 36 years of experience in Automotive Sales and Service. She worked her way up through the ranks, from being a Greeter in the Service Lane at World Ford in Miami, to General Manager at an AutoNation dealership in Pembroke Pines, Florida.
In 2006, along with Eric Savage, Evelyn then became Co-Owner of the first two franchises of the Freedom Automotive Group. In 2009, through FCA’s minority program, they acquired a Chrysler Jeep Dodge Ram store in Harrisburg, PA, along with a Toyota franchise in the same location. Chatel was the first female Toyota dealer in Harrisburg, and the only female Chrysler Jeep Dodge Ram dealer in the region.
Right now, the Freedom “New Adventure” is installing a one-price, no negotiation, no commission business structure at their dealerships, which launched on March 1, 2018. Under the new system, sales people, known as “Life Improvement Specialists,” are salaried.
Freedom Auto operates on the principle that doing good is good business. That has turned out to be a successful strategy for the growing group. They see themselves as not just selling cars, but also improving people’s lives.
“Our model is we are here to serve our customers, our community, and our co-workers,” says Chatel. “This is the right thing to do.”